Your shop layout has a strong impact on the success of your shop. Store designs are fundamental to any shop's success. And yet with that said, I walk into stores all the time where it appears that very little thought has been given to this element of successful retail.
Let us start on the exterior. The outside look of your store is one of the initial connections you make with your client. This effect may be tempered over time as other aspects of your store's environment take over and depart longer lasting impressions than will your shop's exterior.
However, don't forget the outside of your shop layout functions as a billboard through those first visits. When I am consulting with retailers I frequently tell them that their exterior store design is just one of the first components that convey to their customers that their performance is successful.
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We all look around to see who's doing nicely. We take the psychological leap that if a merchant is successful the goods and deals they offer must be accepted. With these thoughts in mind, you can begin to have a sense of the significance of store design.
Of course, shop designs do not stop on the outside but does communication. When I speak with retailers about communicating with their customers often they're surprised that I include interior store design in that conversation.
But when they stop and consider how a fantastic interior store design creates atmosphere, helps establish shop branding, guides individuals through their purchasing experiences in addition to just creating part of the ambiance of their stores they start to get the feel for how shop layouts are really part of an entire communication process.
There was a time I believe every time a merchant could simply rent a building, put product in that store and be successful. That is not true today–now the options are many.
It is a more aggressive retail environment than it's ever been before. Store layout is a distinguishing element for a merchant. Distinguish your store and your shop becomes more relevant.