An advertising agency is a business which provides services including creating, planning and handling advertising and promotions for its clients. An agency is independent of the client and media outlet and provides an outside point of view to the clients business and marketing goals.
It may also offer a representative voice to the clients when it comes to marketing and negotiating rates with a media outlet. Because the advertising agency works for the client, not the media outlet, it strives to work within a budget set by the client, and get the client most for their money in return. You can also visit https://www.ellev.com/ for hiring advertising agencies.
Any size of business can use an advertising agency. The departments within an advertising agency may include the following –
Creative Services – These are generally the copywriters for print, radio and tv scripts. It may also include art directors for print, tv and web marketing services.
Account Services – These are the people who go out into the field and negotiate rates with media outlets, maintain the day to day relationship between the agency and the client, and gather the details of the goals the client would like to achieve.
Production – These are the people who put the “Creative Services” scripts and art to work. They record, program and design the final pieces of production that their client has requested.
Research – This may be at times covered by account services, but some agencies have complete research departments which will develop reports on a client’s specific target customer market – who they are, where they are, and make suggestions as for the best methods of reaching them.