Logo design is a creative graphical representation or visual illustration of company’s objectives and vision. Also, it is an important aspect of a business. In other words, logo design is a gateway to your shop, if you could make them stop on your doorsteps, they are more likely to buy your products and services whatever you present them. In order to create the right logo the first time, here is some simple advice on what makes a good logo and how to actually create a logo.

1. Literal illustration

This is taking what a particular business does, and incorporating it into the logo. Thus, you have to talk to the marketing department to get a good idea of the principle selling elements of the business’s products.

2. Abstract Graphic

A good logo might not necessarily reflect that philosophy, but it shouldn’t contradict it. Thus, whether you design it in the form of a picture or symbol, please make sure that it can represent your companys business philosophy. Otherwise, miss-match or just interesting images will not work in this case; it has to be something with your product.

3. Font-based

This type of logo is basically letters done in a custom font style. So, fonts used in logo design have to be readable yet eye-captivating and equally be understandable and appealing as it looks on web-site or brochures. Remember that words that are tilted forward give the impression of motion and speed.

4. Simple & Clean

Customers dont have much time spent in seeing your logo. Therefore, less is more when it comes to logo design. While designing your logo, please make sure that it is designed with easy-to-remember, unique symbol so as to help customers quickly associate with your business.
A good logo design remains a constant within your business for years and years to come. Cannot design it by yourself? Then please try hiring a company to create it for you. If you need logo design or some other graphic design in Melbourne, you can visit our website is at www.big-picture.com.au.

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